|
|
| |
How
to Promote Your Website Offline |
| |
 |
| |
|
| |
You
just spent money, time, and research on developing a
website. Now, you or your web designer or web company
follow the standard rules of spreading it to the world-wide
community –search engines, directories, banners,
links, etc. After a few months, you've gotten some hits,
but not quite up to your expectations. You consider
some "tweaks" to your website, redo a few meta-tabs
and do some checking on various search engines. You're
there, but why aren't they coming?
|
There's A Real World
Out There! |
Most of us forget! We are inundated daily
with information through newspaper ads, billboard
ads, mail, phone, radio and TV. The total
amount of time we are exposed to these forms
of advertising is much greater than the time
that we spend on the Internet. Advertising
on the net, even in multiple locations is
one-dimensional advertising. Other forms of
advertising provide different formats for
the same concept.
|
|
Start Simple! |
Put
the name of your website on your stationery,
business cards, brochures, and invoices. List
your website on any printed company related
material no matter how benign it appears.
Somebody might hang on to it and visit. One
company had imprinted napkins with their logo
and their website on it. Do you realize how
often people write notes on napkins and take
it along with them?
|
|
Send Announcements! |
Many
local papers accept press releases from all
companies announcing new company developments.
How about your new or redesigned website?
On any type of announcement, list your website!
|
| Fax
The Facts! |
Formal or
informal fax cover sheets, and on all fax software
cover sheets must have your website name. |
| Give
Them A Reason To Come! |
Design a contest, prize,
or free tips, etc. for your site. Send out postcards
inviting people to enter or use a special code
to obtain their prize. |
| Use
Phone Time! |
Do you have a recording
when customers are on hold? Why don't you tell
them about your website and its features while
they're on hold? |
| Add
To Ads! |
Any time you place an
ad in a newspaper, journal, coupon, or even
on the back of a register tape – put your
website on it. If you're on the radio or TV
commercials, tell them your website name. Your
customers are everywhere and that's where you
should be too! |
| Promote
With A Premium! |
Any type of advertising
specialty, whether it's a pen, magnet, clock,
cap, T-shirt, etc., needs your website on it.
Any giveaway, whether used by an employee, salesperson,
or by a customer becomes a walking billboard
for your website. A simple pen that was printed
"Stolen from www.mycompanyname.com" was an incredible
"hit"! |
| Add
To Email! |
Any time you send E-mails
include your website! |
| Keep
Track! |
Ask your customers where
they heard about you and keep track of the most
successful vehicle. It may surprise you! |
|
|
|
