This internet marketing
training course covers all aspects of search
engine positioning and optimization. It can be
used as the basis for planning an online
campaign that will have a dramatic effect on the
visibility of a Web site.
Delegates will learn the basics of optimization. This internet marketing course shows how to improve the positioning of your site on the major search engines without it taking over your life.
The Workshop will meet the specific needs and provide the outcomes stated below:
Overview of the reasons for SEO
Inform you or your staff of the issues surrounding search engine optimisation
Identification of key Search engine to be targeted
Facilitate the discussion surrounding the changes that need to be made to optimise your site's placement
Submission to Search engines
Provide advice on submission to search engines
Checking the ranking of your keyword phrases
Keyword search phrases
Metadata strategies
Developing Quality Content
Different key areas to be addressed with strategy for maintenance
Maintenance processes
Regularity of review of your site
How to avoid tactics that may be perceived as spam
Hands on training for participants using the latest tools
Outcomes
Greater understanding of the issues surrounding SEO
Improved placement of your site in the major Search Engines
A record of the key information provided on a website containing this information for later reference
Who Will Benefit
Web site owners, marketing personnel, web site designers, and any business people who need to know how to increase qualified users visiting their web site. Some techniques require the alteration of web site pages, and as such the ability to update your own web site would be an advantage
Prerequisites
Basic understanding of the Web (links, URLs, etc.) Participant should understand the Windows environment, word processing, and how to use a Web browser
Course Content
Understanding search engines
Search Engine Marketing
Search Engine Submission
Search Engine Optimisation (SEO)
Doorway Pages
Link Popularity
What Do You Get
Comprehensive course materials and Certificate of Participation are provided
Contact us today to take your organization a step forward
